The UTM Quality Objective states that the University will strive to achieve quality of the highest level through continuous improvement. Emphasis is given to innovation, creativity & ‘zero defect’ processes. An integrated approach is adopted to achieve this objective by:

1. Enhancing scholarship, nurturing outstanding personality & developing individual potential;
2. Pioneering the frontiers of knowledge that contribute to inventions in new technologies;
3. Diversifying student-access to higher education to increase opportunities for education through a broad-based education system;
4. Increasing the variety of continuous education programmes;
5. Increasing research according to stipulated specifications & producing findings that can be commercialised;
6. Increasing consulting work on a contractual basis;
7. Increasing publication to meet market needs;
8. Enhancing quality of teaching through assessment on teaching;
9. Enhancing the university management system to ensure efficiency, efficacy and adaptability;